「FEIB HAPPY NFC credit card」was approved by Financial Supervisory Commission (FSC) last month, and FEIB has immediately put this mobile payment service into experimental stage, where a press conference was held in Eslite Xinyi Store in Taipei, with President Eli Hong、Far Eastern Telecom President Yvonne Li and Ding Ding Integrated Marketing Service President Jin-Lin Liang all presented to announce FEIB Mobile Payment proposal, and demonstrate the capabilities of the new NFC credit card.
\nFEIB credit has integrated the advantages of HAPPY cross industry points earning system, combined with the eTag credit card auto-loading function and the grand opening of Banciao Mega City、Taichung Mega City, has issued 260 thousand new credit cards during last year, which enables FEIB successfully breakthrough and strive in
the highly mature and competitive credit card market by having 50% growth rate in new card issuance, remaining at the largest among the top 10 card issuance bank. President Eli Hong states that, through the HAPPY Credit Card platform, FEIB is confident to lead the market and be ahead of the competition by providing customers with more convenient、more promotions、faster points earning and the most secured mobile payment service. 「FEIB HAPPY NFC credit card」has entered into the experimental stage, and will be open to 50 thousand Far Eastern Group employees for application. FEIB Consumer and Credit Card Business Group Vice President Allen Lee says, it is estimated be online first quarter last year.